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Webhook

A webhook is a way for one app to send real-time data to another when something happens. Instead of constantly checking for updates (polling), the app pushes data automatically when an event occurs.

What is a Webhook? How Webhooks Work

How webhooks work: You give App A a URL endpoint on App B. When an event happens in App A (new payment, form submission, file upload), it sends an HTTP POST request to that URL with the event data. App B receives it instantly and can act on it. Webhooks vs. polling: Polling = App B asks App A every 5 minutes 'anything new?' (inefficient, delayed). Webhooks = App A tells App B immediately when something happens (efficient, real-time). Webhooks reduce API calls by 99%. Common webhook use cases: (1) Stripe sends payment confirmation webhook → your app activates subscription, (2) GitHub sends push webhook → CI/CD pipeline deploys code, (3) Typeform sends submission webhook → adds lead to CRM, (4) Slack receives webhook → posts message to channel. Building webhook support: If you're building a SaaS product, offer webhooks. Users want to integrate with Zapier, Make, n8n. Webhooks enable that. Provide: (1) Event types (subscription.created, payment.failed), (2) Payload structure (JSON with event data), (3) Retry logic (if endpoint is down, retry with backoff), (4) Webhook signature verification (security—prove the webhook is from you, not an attacker). Webhook security: Anyone can POST to your webhook URL. Verify authenticity: sender includes a signature (HMAC hash of payload + secret key). You recompute the hash—if it matches, the webhook is legit. Stripe, GitHub, Shopify all do this. Webhook challenges: (1) Endpoint must respond fast (200 OK) or sender retries, (2) Order not guaranteed—event 2 might arrive before event 1, (3) Duplicates possible—idempotency matters (process same webhook twice = no harm), (4) Debugging is hard—events happen async, logs are your friend.

Examples

When you buy something online and instantly get a confirmation email, that's often triggered by a payment webhook. Stripe → your backend → email service. Real-time, no polling.
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Related Terms

API (Application Programming Interface)

An API lets one piece of software talk to another. It's a set of rules and endpoints that define how apps can request data or trigger actions from a service.

CI/CD (Continuous Integration / Continuous Deployment)

CI/CD automates the process of testing and deploying code. Continuous Integration merges code changes frequently and runs automated tests. Continuous Deployment automatically pushes passing code to production.

SaaS (Software as a Service)

SaaS is software delivered over the internet on a subscription basis. Instead of buying and installing software, users access it through a browser. No servers to manage, no updates to install.

A/B Testing

A/B testing (split testing) means showing two versions of something to different users and measuring which performs better. Version A vs. Version B. Data wins, opinions lose.

Account-Based Selling

Account-based selling is a sales strategy that targets a curated list of specific named companies individually, tailoring outreach and pitch to each one, instead of casting a wide net across anyone who might vaguely fit.

Activation Rate

Activation rate is the percentage of signups who complete a key action that signals they got value. High activation predicts retention.

View all terms