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Revenue-Based Financing

Revenue-based financing (RBF) provides capital in exchange for a percentage of future revenue. Repay from revenue, not equity dilution.

What Is Revenue-Based Financing? How RBF Works

How it works: Investor gives $500k, you repay 10% of monthly revenue until cap (typically 1.3-2x). No equity given up. No board seats. Repayment speed depends on your growth. Benefits: no dilution, flexible payments, faster than VC. Drawbacks: expensive (effective APR 15-40%), requires existing revenue. Best for: profitable SaaS, e-commerce, services businesses that do not want to raise equity.

Examples

A profitable e-commerce brand takes $500,000 in revenue-based financing and agrees to repay 10 percent of monthly revenue until it has paid back 1.5 times the amount, or $750,000. In a strong month it repays faster; in a slow month the payment shrinks with it, and no equity changes hands either way.
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Related Terms

Bootstrapping

Bootstrapping means building your company with personal savings, revenue from customers, or small loans—without taking venture capital. You own 100% and answer to customers, not investors.

Equity Financing

Equity financing is raising money by selling a percentage ownership stake in your company to investors, in exchange for cash you never have to repay.

VC (Venture Capital)

Venture capital (VC) is money that professional investment firms put into high-growth, high-risk startups in exchange for equity. Firms raise capital from limited partners such as pension funds and endowments, then invest it across a portfolio of startups, expecting most to fail and a handful to generate the fund's returns.

A/B Testing

A/B testing (split testing) means showing two versions of something to different users and measuring which performs better. Version A vs. Version B. Data wins, opinions lose.

Account-Based Selling

Account-based selling is a sales strategy that targets a curated list of specific named companies individually, tailoring outreach and pitch to each one, instead of casting a wide net across anyone who might vaguely fit.

Activation Rate

Activation rate is the percentage of signups who complete a key action that signals they got value. High activation predicts retention.

View all terms