Growth Hacking
Growth hacking is rapid experimentation across channels to find scalable, low-cost ways to grow. Focus on creativity over budget.
What Is Growth Hacking? Examples and How It Works
Examples: Dropbox referral program (storage for invites), Airbnb Craigslist integration (piggyback existing traffic), Hotmail email signature (free virality). Growth hacking prioritizes: high-leverage tactics, rapid testing, data-driven decisions, unconventional channels. Not just marketing—involves product, engineering, data. Best for startups with limited budget but strong product.
Examples
Dropbox offered extra storage to both the referrer and the new signup, turning existing users into an acquisition channel instead of paying for ads. Hotmail did something similar by appending a free signup link to the bottom of every outgoing email, spreading the product through normal use.