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A simulation platform for human behaviour with AI-driven simulations shows how and why customers, employees, or populations respond to change.

Simile: In beta, RSVP to join. Get it at simile.ai.

Simile is a behavioral simulation platform for enterprises that want to test product launches, pricing, messaging, and other changes before they reach real customers. Its simulated populations start with real people, combining large-scale studies with proprietary behavior datasets to train models of human behavior. Results are validated weekly against real humans, and a confidence model tags each result with a predicted accuracy level. Models are refreshed when data drift is detected, and companies can bring their own opt-in data to train a custom model. Simile was founded by the Stanford researchers behind generative agents.

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● Tracking
WENT ONLINE
FEB 16, 2026
TRACKING SINCE
MAR 31, 2026
ALIVE
TODAY

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